The Bodacious Optimist Podcast

Michael Jager on Idea Farming + Living Brands

Michael Jager is the cofounder of the design studio Solidarity of Unbridled Labour. For more than 30 years, Michael has been designing and collaborating with international brands like Burton Snowboards, XBox, and Patagonia. In this episode, Michael talks to Sascha about how his love for music became a love for art and inspired his career in multidisciplinary brand design, which includes building the Burton brand, and the origins of Mamava. Michael shares how his philosophy of Living Brand design was inspired by his roots growing up close to nature in rural Vermont. This episode is a master class for anyone interested in category-creating brand design and the inevitability of needing to embrace change in business and life.